Product Marketing Manager

As a Product Marketing Manager at Procivis AG, you will play a critical role in shaping the future of digital identity. In this position, you lead product marketing, focusing on digital identity technology and the evolving regulatory environment (eIDAS 2.0).
We are seeking a hands-on, experienced & technically versatile professional who thrives marketing activities in an innovative environment.

Key Responsibilities:

• Marketing Campaigns : Develop and execute integrated B2B/B2G marketing campaigns across multi-ple channels (including digital, content, and events) to generate qualified leads and build a robust sales pipeline.

• Content Creation : Create technically accurate marketing content —presentations, blog posts, press releases, case studies, webinars and whitepapers — that clearly articulates the value of Procivis One to audiences (Governments/Enterprises and technical).

• Performance Analytics : Define, monitor, and report on key marketing performance indicators (KPIs), using data to measure campaign effectiveness, demonstrate ROI

• Market Intelligence : Analyse market trends, competitor activities, and critical regulatory develop-ments, such as eIDAS 2.0, to identify market opportunities and ensure our product is positioned as a leading solution.

• Strategic Events : Plan & execute event activities that strengthen our market presence.

• Establish Thought Leadership : Build networks and channels to position Procivis as a recognized player in digital identity across key sectors.

Why Procivis?

• Impactful Work : Shape the world of digital trust with decentralized digital identities.

• Innovative Environment : Work with cutting-edge digital identity products and protocols.

• Expert Team : Access to a team specializing in decentralized digital identities.

• Flexible Working Arrangements : Hybrid work model with remote and onsite working.

• Growth Opportunities : Strong growth prospects within the company, with high expectations for own-ership and accountability.

• Dynamic Environment : Thrive in a dynamic and entrepreneurial work atmosphere.

Requirements for the job ?

Product Marketing Experience : 3 years of experience in B2B/B2G product marketing, specifically within the enterprise software or IT sector. This is a mandatory requirement.

Technical & Regulatory Expertise : Demonstrated ability to quickly master complex technical and regu-latory topics, such as digital identity, Self-Sovereign Identity (SSI), Verifiable Credentials, and the eIDAS 2.0 framework. This is a mandatory requirement

Marketing Execution : Proven track record of generated measurable results in terms of lead genera-tion and sales pipeline growth.

Data-Driven Marketing : Proven experience in data-driven marketing, with a strong command of mar-keting analytics to demonstrate marketing's contribution to business goals.

Ownership & Initiative : A proactive, creative and hands-on mentality with a strong sense of owner-ship, capable of driving activities end to end (from planning to execution).

Academic Background : Bachelor’s or Master’s degree in a related field.

Communication Skills : Fluent in English and German, with excellent written and verbal communica-tion skills.